YOUR MARKETING EXTENSION

We don't advise on your go-to-market. We build it.

Everyone has a funnel. Almost nobody has the machine underneath it. I build that machine, inside the platforms you already pay for.

Book a call How it works

Nearly 20 years in GTM operations / 2 live builds right now

ENGINE STATUS 22 DELIVERABLES / 11 VERIFIED / 5 IN BUILD / 3 GAPS
AllClaudeGoogle Workspace
STRATEGY AND POSITIONINGW1-W3
ClaudeFit definition and segmentssigned off, week 2VERIFIED
ClaudeMessaging per segmentsigned off, week 3VERIFIED
GoogleKPI model and targetsagreed with your teamVERIFIED
LEAD SOURCES AND TARGETINGW2-W5
ICP list buildscored and deduped, verifiedVERIFIED
Clay connectionlive, verified 4 days agoVERIFIED
Enrichment waterfallin build, 3 of 5 sourcesIN BUILD
Inbound form captureverified 6 days agoVERIFIED
Partner referral intakelogged by hand todayMANUAL
OUTBOUND AND CAMPAIGNSW4-W10
Sequences, Englishlive, no evidence linkLIVE
Variants, Arabic and Spanishnothing does this yetGAP
Reply detection and handoffin buildIN BUILD
Expo booth pipelinein buildIN BUILD
LINKEDIN AND AUTHORITYW2-W12
Founder profile and positioningverified 8 days agoVERIFIED
Weekly content systemin build, 6 of 12 postsIN BUILD
Social selling into the pipelinenothing does this yetGAP
PIPELINE AND CONVERSIONW3-W8
Lifecycle stages and propertiesverified 6 days agoVERIFIED
Lead routing and ownershipverified 6 days agoVERIFIED
Handover to salesverified 6 days agoVERIFIED
Reactivation of stalled dealsin buildIN BUILD
REPORTING AND ATTRIBUTIONW8-W12
GoogleWeekly KPI reportlive, no evidence linkLIVE
Organic and paid visibilityverified 9 days agoVERIFIED
Channel attributionnothing does this yetGAP
This map ships with every build. Amber is a gap: nothing does that job yet.
01SOURCES EnrichmentInbound formsEvents Imported listsProduct signalsPartner referrals 02THE GATE Deduplicate one person, one record Collision check against everyone you know Suppression opted out / in flight / cooling Eligibility geo / consent / fit floor Held nothing moves until a person releases it 03ROUTE ClassifyScore for fit Assign ownerStamp the stage who they actually areworth the touch by language, by segmentone field, one truth 04ENGAGE Segment A / its own opener Segment B / its own opener Segment C / its own opener Unknown, asks what they run split test running on every opener 05CONVERT Conversation Meeting held Signed Revenue realised the number that settles it 06 / Instrumentation every stage writes its own evidence: timestamps, variants, owners, outcomes time to replyfunnel by segment by ownerby cohort EVERY CUSTOMER RETUNES WHO YOU TARGET
Where the leads come from, and what turns them into customers Select any layer to read how it's built
TRACK RECORD
20yrs

building and running go-to-market operations in tech

14

companies served, from launch to enterprise

2

companies founded, built and sold

30days

to something live in your own account

Who this is for

Two situations, one engine.

If you recognise yourself in one of these, the first call is worth having. If you do not, I will say so.

A

Established company, marketing operation that has stopped compounding

You have a team, a CRM, and years of history in it. What you do not have is a machine, and everyone is busy enough that nobody can stop and build one.

  • The CRM was set up once and never properly built
  • No reliable answer to where the next twenty clients come from
  • No handover between marketing and sales that anyone trusts
  • Reporting that cannot tell you where the funnel actually leaks
Starts withan audit and a status map of what you already have, colour-coded by how proven each piece is. Usually inside the first two weeks.
B

Startup at launch, no engine yet

The first thing you need is clients, and nobody on the team has done this before. The product is ready or nearly ready, there is no machine behind it, and the first hire you are considering costs more than the engine does.

  • No fit definition written down, so every list is a guess
  • Outreach happens in bursts, from personal inboxes, unlogged
  • A CRM that is a contact list rather than a system
  • Nobody can say which channel produced the last five conversations
Starts withpositioning and a written fit definition, then the first working sequence live before anything else gets built.

Not a fit: single campaigns, one-off creative, or anyone who wants a deck rather than a build.

How it runs

Something is live in your account inside 30 days.

Not a discovery phase that ends in a slide deck. The first working piece ships while the rest is still being built.

  1. Week 1 Audit and map

    Everything you already have, listed and colour-coded by how proven it is. Gaps included. You keep this whether or not we work together.

  2. Weeks 2 to 3 Plan and positioning

    Written fit definition, segments, messaging per segment, and the KPIs the build will be judged on. Signed off before anything is built.

  3. Weeks 3 to 4 First piece live

    Usually the intake and screening layer, or the first sequence. Something running and measurable, so the rest is built against real behaviour.

  4. Weeks 4 to 10 The engine

    Lifecycle, routing, suppression, nurture, reporting. Built in order of what unblocks the next thing, not in order of what is easiest.

  5. Ongoing Run, or hand over

    Either it stays with me on a retainer, or it goes to your team documented, with the map kept current. Both are fine and the price differs.

See what you can buy Check if you're a fit
WHAT YOU CAN BUY

Take the whole engine, or one module.

Most people come for one of two things: where the clients come from, or why the ones they have are not converting. Take that module on its own, or take the whole engine. Same audit, same map, same standard of build either way.

01

Strategy and positioning

  • Fit definition and segments
  • Messaging per segment
  • The KPI model the build is judged on
FIRST RESULTSigned off inside 3 weeks
02

Lead sources and targeting

  • Where your best clients actually come from
  • List building, enrichment and fit scoring
  • One record per person, permanently
FIRST RESULTA scored list of who to go after
03

Outbound and campaigns

  • Sequences, and a variant per language
  • Reply detection and handoff to a human
  • Event and expo pipelines
FIRST RESULTFirst sequence live inside 4 weeks
04

LinkedIn and authority

  • Founder and executive presence
  • A content system that runs without you
  • Conversations from people who already follow you
FIRST RESULTProfile and first posts inside 2 weeks
05

Pipeline and conversion

  • Lifecycle stages that mean something
  • Routing, ownership and handover to sales
  • Reactivation of deals that stalled
FIRST RESULTFirst workflow live inside 4 weeks
06

Reporting and attribution

  • Which source produced which customer
  • Dashboards and cohort reporting
  • The weekly number everyone quotes
FIRST RESULTOne place the numbers agree

The method

Six layers. Most companies have built two of them.

Nearly everyone has sources and some kind of outreach. What's missing in between is the part that decides what deserves attention, and underneath it, the part that proves any of it worked. Here's what gets built at each layer.

What it answers

Where does everything actually come from?

Most companies can't answer this. Records arrive from enrichment tools, forms, events, imported spreadsheets, product signups and partner referrals. Once they are in the database nobody can tell which door they came through, so nobody can tell which door is worth funding.

  • Source tagging that survives. Every record carries where it came from, in a field nothing else is allowed to overwrite.
  • Cohort stamps on every import. So one upload can be compared against another later, on results rather than opinion.
  • Enrichment that writes structure. A company name is not enough. Routing will need these attributes three layers downstream.
  • A named owner per source. Somebody is accountable for the quality of each door.

Without it: you spend on channels you can't evaluate, and every quarterly review becomes an argument about whose numbers are right.

What we build

One engine, from first touch to closed revenue.

Most teams have pieces. A CRM nobody trusts, a list somebody bought last year, a sequence that ran once and was never switched off. What is missing is the machine that connects them, so the number at the bottom can be traced back to the first touch.

01

Source and enrich

A fit definition written down, lists built against it, and enrichment and scoring before anyone sees a name.

02

Reach

Sequences across channels that stop the moment someone replies. Written per segment, in the language they read.

03

Attract

The demand that comes to you. Search, content, paid and events, measured on pipeline instead of clicks.

04

Capture and convert

Every hand raise lands somewhere with its source attached, and gets worked before it goes cold.

05

Run and report

The operating layer. Who owns what, what is due, and a report your management team opens.

All of it lands in one CRM, and the CRM is where the truth lives. Lifecycle stages that mean something, suppression that suppresses, and routing that survives a reorg. Built where your team already works, on the licence you already pay for.

You own every piece of it. Workflows documented, lists explained, and a status map that says which parts are verified against live data and which are not.

Amir Rabinowicz, founder of GTM:METRICS
WHO YOU ARE HIRING

I built and ran eToro's partners department and its local offices from the beginning, for four years. I founded FXLeaders in 2012 and sold it in 2024. Nearly twenty years spent building the machinery behind other people's growth.

I started building with AI in 2022, before ChatGPT was public, when I built Sumeet for meeting transcription and summaries. Four years of working that way is why I can take on a full build and still do it myself. No account manager between you and the person building it.

AMIR RABINOWICZ / FOUNDER, GTM:METRICS

Selected builds

Where this has been built.

Three recent systems. Client-identifying detail stays where it belongs. The pattern is what transfers.

CFD broker / partner program

Partner acquisition engine

All six layers, end to end, inside the client's own CRM. Guarded intake with deliberate cohort release, collision screening against the full partner base, four suppression layers, routing by language, and five partner segments each with their own opener, plus a catch-all sequence that classifies the unclassified.

Delivered with a clickable status map: every component colour-coded by how proven it is, gaps included.

5 segments / 4 suppression layers / 7 verified reporting tiles
Financial media / in build

Optimisation & monetisation dashboard

Performance data spread across analytics, search and monetisation with no single place to look, and therefore no defensible way to decide what to work on next. An automated layer pulls the sources in via API and publishes one live view.

The output isn't a report. What the dashboard surfaces becomes prioritised tickets in the delivery backlog, so measurement ends in work rather than in a slide.

API-level aggregation / live dashboard / straight into the backlog
Ours / running

Outreach CRM & browser extension

When the tool doesn't exist, we build the tool. A browser extension captures prospects at source into a purpose-built CRM: a sixteen-stage pipeline, decision-maker flags, explicit fit signals, and message-variant attribution wired in from the very first record.

It's on this page as evidence for the claim above it: one person, working with AI, shipping a real application in weeks.

Built solo / 16-stage pipeline / weeks, not quarters

Why this is different

The person who scopes the work is the person who builds it.

Most agencies sell senior strategy and staff the delivery with junior account managers. That is where the quality goes. There's no handoff here, because there's nobody to hand off to.

No delivery layer

The strategy call and the hands in your CRM belong to the same person. Nothing is lost in translation because nothing is translated.

You get the map, gaps included

Every build ships with a status map colour-coded by how proven each piece is. You always know exactly what you own and what you don't.

Weeks, not quarters

AI does the heavy lifting on the build; the judgment stays human. We'd rather pass the speed on than pad a retainer with it.

Small on purpose

A handful of engagements at a time. If we're full we'll tell you when we're not, rather than hiring somebody to be us.

Who we are

Two operators, not an agency floor.

Amir Rabinowicz

Amir Rabinowicz

Founder / GTM & Growth

Nearly 20 years building companies and leading high-growth marketing operations in tech. Built and led eToro's partners department and its local offices from the beginning, for four years, when affiliate programs in fintech were still being invented.

Founded FXLeaders in 2012 and grew it into the largest trade analysis and ideas provider in the world, sold in 2024. Now builds go-to-market infrastructure, increasingly with AI, which is why the work ships in weeks rather than quarters.

Ron Rabinowicz

Ron Rabinowicz

CMO / Marketing & Growth Advisor

Over 15 years as a multi-disciplinary marketing leader and consultant, with a deep understanding of how marketing and sales actually connect. Specialises in scaling B2B and B2C organisations, from fast-growing startups to large-scale companies.

Data-driven and performance-based, always with an ROI mindset. A proven record creating, managing and running marketing strategy and operations.

WHERE THIS STARTS

You get the map first.

The first two weeks produce a status map of your own stack. Every piece named, colour coded by how proven it is, gaps included. You keep it whether or not we work together.

Get the map See the six modules